Today's donors know what they want. They know how they want to accomplish it. They are direct and decisive. They want to know what's going on, where their money is going, how it is being spent, and what their last donation did, before you ask them for more. They want to understand what you do, how it's different from what other organizations do, and what you've accomplished...

So, what should nonprofits do for their donors? Here are a few guidelines to follow in shaping your nonprofit organization's communications strategy:

Donors want to feel appreciated...
Donors want to feel involved...
Donors want to be recognized...
Donors want to help solve problems...
Donors want to help people...
Donors want to feel more than think...

Yes, you will definitely raise more money, but first, please, give donors what they want. Read more...